A theatre group has economic difficulties and an advertising agency offers to save the group if they allow different ads to appear in their performances in return. Not entirely without difficulties, the theatre group decides to agree to the sponsor-deal with the hidden agenda to fight the power of advertisement. Amongst other things, this leads to a brutal paedophilia drama and a cowboy opera with mongol ads – live! The play was written for Aarhus Theatre and is a humorous, thought-provoking play about the entry of advertisement in the art world.
